The general concept for Porsche’s presence at the IAA 2015 combines architecture, spatial structure, graphics and visitor engagement stations to form a homogenous image. The themes are targeted dynamic und progressivity.

 

The three topic trails – 911, e-mobility and motorsports – are immediately recognizable and lead to the central highlight stage with the 911 world premiere. The graphic concept is a rendering of the brand essence: Intelligent Performance.

Directional arrow graphics in combination with large-scale wireframe displays create an image that is both technical and dynamic. The variable color coding and visual intensity help visitors orient themselves on the stand.

Diverse media exhibits provide detailed and entertaining moments in the various topic areas: The pioneering technologies and design features of the all-electric Mission E sports car will be shown on a total of 7 screens, visitors can experience the more than 50-year history of the 911 on an interactive exhibit and the connective options will be narrated in a specially developed 3D world.