Auto China Shanghai 2013
For the trade show presentation for Porsche AG at the Auto China in Shanghai 2013 KUNZBERG implements a comprehensive communications design. The exhibit’s center of attraction is the world premier of the Panamera S E-Hybrid. A specially created hightlight film acts on the exceptional wide-format of the LED surface and ensures eye-catching attention.
A five-part film sequence of 10 minutes’ length sets the scene for additional highlights of the show. The general element of the design is an animated “swarm” of Porsche-related numbers that connect the Porsche business facets—engineering skill and fascinating sports car charm. The numbers establish a stylistic link for an emotional and content rich communication.
“Fascination Porsche” can be experienced by the visitor in an interactive space. More than 30 films are available by the Porsche-related numbers through the connecting “swarm.” Behind every model number a view opens to a detail, a story or a fascinating sports car of the brand.
Interactive exhibits offer detailed information, pictures, and films of the various model series. They provide the visitor with an encompassing view into the portfolio of the brand.
For the characteristic LED surface, KUNZBERG also designed and produced the media content for the press conference.
Communications und Press Conference: KUNZBERG
Architecture: Agentur für Markenträume
Lighting and Technology: MINDACT
Photos: Lei Gong, Shanghai
Time Frame: April 2013
Customer: Porsche AG