International Auto Salon Geneva 2014
Every Spring in Geneva, the Auto Salon is the kick-off event of the European Automobile Trade Show.
KUNZBERG designs and implements for Porsche AG the integrated communications activities in the areas of film, graphics and interaction.
The highlight vehicles 919 Hybrid and 911 RSR were staged in two films in large-format LED that characterizes the stand. They are part of 20-minute film loops that spotlight the additional product themes.
Interactive exhibits offer detailed information, pictures and films of the various model series as well as of the main theme of the show: Motor Sports. They provide the visitor with an encompassing view into the portfolio of the brand.
As part of the overall graphics concept of the trade show, large-format, back-lit images are placed as additional accents for the visitor.
Architecture: Agentur für Markenträume
Lighting and Technology: MINDACT
Photos: Florian Trettenbach
Time Frame: March 2014
Customer: Porsche AG