International Automobile Salon Geneva 2013
Geneva is the center of international business in Switzerland. Appropriately, the Geneva Auto Salon takes place annually in “the smallest big city in Europe.”
For the trade show presentation for Porsche AG at the Geneva Auto Salon the new communications design that first appeared in Detroit in 2013 was comprehensively expanded. The general element of the design is an animated “swarm” of Porsche-related numbers that connect the Porsche business facets—engineering skill and fascinating sports car charm. The numbers establish a stylistic link for an emotional and content rich communication.
The focus of the presentation is the world premier of the 911 GT3 and 911 GT3 Cup. A specially produced film with CGI elements works with the angled format of the LED surface to create an intensive perspective. The animated “swarm” of Porsche-related numbers offers resting points between the 4 additional film products in 12-minute loops. In the films, the technical context of the numbers charges and focuses on the fascinating sports cars of Porsche AG.
Embedded in an elegant stand graphic, large-format, backlit pictures provide a thematic structure.
“Fascination Porsche” can be experienced by the visitor in an interactive space. More than 30 films are available by the Porsche-related numbers through the connecting “swarm.” Behind every model number a view opens to a detail, a story or a fascinating sports car of the brand.
Interactive exhibits offer detailed information, pictures, and films of the various model series. They provide the visitor with an encompassing view into the portfolio of the brand.
Communications and Press Conference: KUNZBERG
Architecture: Agentur für Markenträume
Lighting and Technology: MINDACT
Photos: Markus Mahle, Stuttgart
Time Frame: March 2013
Customer: Porsche AG