In order to present the latest products and innovations of one of the world’s largest manufacturers of agricultural vehicles and machinery at Agritechnica 2023 in Hanover, KUNZBERG was commissioned to realize the exhibition stand of the KUBOTA Group.

The KUBOTA Group is a company based in Japan. Since 2011, other companies such as the Kverneland Group, Vicon and Great Plains have been part of the KUBOTA Group. The affiliation of these companies was established at the trade fair by means of a centrally located innovation hub. This hub served as a link between all divisions and presented current research projects and innovations as well as a talk show program with the company’s own experts from various specialist areas. The Agritechnica trade fair is the world’s largest trade fair for agricultural technology. In this project, KUNZBERG was responsible for the overall concept, design, implementation planning of the hub as well as the cross-brand presentation and the planning and implementation of the show.