The Consumer Electronic Show (CES) in Las Vegas is the world’s largest trade show in the field of electrotechnology. In recent years, automobile manufacturers have discovered and used this trade show to demonstrate the fantasy of the automobile and how it fits into their customers’ lifestyles.

Kunzberg created a space in which the BMW i Inside Future sculpture stands as a central element. Surrounded by a grandstand, it is a study of the passenger compartments of the future. What will car rides be like when vehicles drive autonomously?

In addition to layout development and detailed planning, Kunzberg designs and installs all interactive applications and graphics, manages the booth builders on site and remains on site as coordinator during the trade fair.