BMW i – TED Conference Vancouver 2017
In the framework of TED Conferences, KUNZBERG designed the brand identity of the BMW i as Creative LAB. „THE VISIONARIES“ – presents the main focus „Mobility of the Future“ with an competition launched by TED and BMW i. Visitors are allowed to share their visions with the community. A live artist visualizes these ideas, which are then integrated into the LAB.
The lounge area serves to simulcast the TED Talks and is also used for smaller presentations and round table discussions between the talks.
The IOF sculpture, which was also used at the CES, strengthens the overall concept with its interactive applications and the answer to the question of how autonomous driving will affect the passenger compartment.
The brand identity is planned modularly, to ensure size adjustment for further TED Conferences worldwide.